Let’s be honest: we’ve all done it. You’re sitting on the couch, glass of wine in hand, and you decide to “just peek” at Zillow or REALTOR.ca. An hour later, you’ve favorited eight homes you can’t afford, sent three to your group chat with “omg this kitchen 😍,” and convinced yourself you’ve basically mastered the market. Spoiler alert: you haven’t. While scrolling listings can feel like a productive step toward homeownership, it’s usually just digital window shopping. And much like late-night Amazon purchases, it can leave you with more confusion than clarity.
Here’s why your Zillow addiction isn’t moving you closer to those house keys—and what you should do instead.
1. You’re looking at outdated information.
Guess what? Many of those homes you’re drooling over have already sold, pending, or never even existed as you see them now. Zillow and some listing sites don’t always update instantly, which means you’re often falling in love with homes that are off the market. Talk about unrequited love.
2. You’re confusing wants with needs.
Scrolling gives you shiny-object syndrome. Suddenly, you “need” a three-car garage, wine cellar, and ensuite bigger than your current apartment. That’s fun until your budget politely laughs in your face. Real talk: a realtor (hi, me) can help you separate dream-home Pinterest boards from reality, so you don’t waste months chasing unicorns.
3. It’s like online dating—you’re swiping, not connecting.
Sure, you can scroll through 200 faces homes, but until you actually go on a showing, you don’t know how it feels. Photos hide smells, sounds, and awkward layouts that only become obvious in person. That perfect “open concept” might actually be code for “you can smell toast from the front door.”
4. It delays the real work.
Buying a home isn’t about screenshots—it’s about pre-approvals, budgets, and understanding your options. Zillow scrolling can feel like work, but it’s actually procrastination disguised as productivity. Sorry to break it to you, but lenders don’t care about how many saved searches you’ve got.
5. It creates analysis paralysis.
Too many listings = too many “what ifs.” Should you go for the house with the giant backyard or the one with the finished basement? Should you move now or wait? Before you know it, you’ve been scrolling for six months while prices keep climbing.
So, what actually helps you buy faster?
Talk to a mortgage broker. Get your budget locked down so you know exactly what’s possible.
Work with a local realtor. Someone who knows the market (cough, me again) can send you listings the second they hit the market—before they show up online.
Get off the couch and into some showings. You’ll learn more in three in-person viewings than in 300 hours of scrolling.
Focus on your must-haves. A clear list will save you from chasing homes that don’t actually fit your life.
At the end of the day, Zillow scrolling isn’t bad—it’s fun, entertaining, and sometimes educational. But if you’re serious about buying, treat it like what it is: the appetizer, not the main course. The real meal comes when you start working with professionals, touring homes, and putting a plan in place. Otherwise, you’re just scrolling your way into frustration while the right house slips by.
So, close the app (just for now), and let’s turn your “maybe someday” into a set of house keys you can actually jingle.